From Idea
to your
first Million.
Built by a founder who took a product from zero to $4.5M in the first year — and is doing it again. No fluff. No theory. No Ferraris. Just the exact playbook, from someone still using it.
Built by someone
who's done it.
Not a course creator. Not a coach with a theory. A founder who took a product from zero to $4.5M in year one — who's still building, still learning, and sharing every step of it.
"I grew up watching my parents trade every hour for a paycheck. I knew there had to be another way. Money, to me, has always meant one thing: freedom."
"You won't see me driving Ferraris or flying in private jets. Ecommerce paid off our family home, retired my parents, and gets reinvested into founders I believe in. That's what financial freedom actually looks like."
Fraser is a mechanical engineer who spent seven years at BHP before discovering ecommerce through a problem he couldn't solve in the outdoors. He couldn't power a portable 12V fridge with a standard tool battery — so he built a solution. That became the Volt Dropper. That became $4.5 million in year one.
Since then he's launched The DayBox (currently growing at 100% month-on-month), expanded into the US and UK, and helped four family and friends build profitable brands from zero — all within three months of launch. The Ignited Ideas platform is his way of opening that playbook to everyone.
Three ways to
work with Fraser.
Whether you're starting from an idea or ready to scale past a million — there's a path for where you are right now.
Ignite
The step-by-step course for turning a product idea into a real, live, selling business. Built for people starting from zero who want to do it right the first time.
- Product research and validation framework
- Supplier sourcing and negotiation playbook
- Setting up your Shopify store the right way
- Launch strategy — your first 100 customers
- Paid ads foundation (Meta + Google)
- Your first sale checklist — step by step
- Private community access
- Email support from the Ignited Ideas team
Accelerate
For founders who've made their first sale and are ready to scale hard. The full playbook Fraser used to hit $4.5M — from systems and ads to logistics and international expansion.
- Scaling paid ads — Meta, Google, TikTok
- Building a brand, not just a product
- Retention: email, SMS, and loyalty systems
- Operations and fulfilment at scale
- Entering international markets (US, UK, NZ, CA)
- Hiring, delegation and team building
- Cash flow management during rapid growth
- Private community + monthly live Q&A with Fraser
Capital
Fraser backs the right business with capital and full-access advisory. Not for everyone — for the founder with a proven concept who needs fuel, not just guidance.
- Direct equity investment from Fraser
- One-on-one advisory — marketing, ops, finance
- Access to Fraser's supplier and partner network
- International expansion support
- Strategy sessions — as often as needed
- Introductions to Fraser's investor network
- Ongoing hands-on involvement
- Application reviewed by Fraser personally
We back you.
Or we refund you.
This isn't a 30-day "try it out" guarantee. It's a commitment: if you do the work, follow the program, and hit every milestone — and it still doesn't work — you get 100% of your money back.
Full Refund.
- Complete every module in the Ignite course
- Submit each milestone for Fraser's sign-off
- Launch your store and actively pursue your first sale
- Still no sale after 6 months from enrolment
Full Refund.
- Complete every module in the Accelerate course
- Submit each milestone for Fraser's sign-off
- Implement the strategies — ads, email, operations, expansion
- Still under $1M in revenue after 12 months from enrolment
Guarantee is subject to full terms and conditions. Milestone sign-offs are required to validate completion of each course stage. Fraser reserves the right to assess whether program requirements have been genuinely met. Full T&Cs available on enrolment.
Real businesses.
Real numbers.
Everything Fraser teaches is drawn from businesses he has built and is actively running. No hypothetical frameworks — just what actually worked.
Selling from
Australia to the world.
Fraser has built and scaled ecommerce businesses into six international markets from Australia — and teaches exactly how to do it in the Accelerate course.
Built on proof,
not promises.
Every claim we make is backed by a real number from a real business. Here's why founders trust Ignited Ideas.
Live Businesses
Fraser isn't teaching from a decade-old case study. He's actively running two scaling ecommerce brands right now — every lesson is current.
Real Numbers
$4.5M in year one. 100% month-on-month growth. Six global markets. These aren't projections — they're Fraser's actual business results.
International Reach
Fraser has taken Australian-founded products into the US, NZ, Canada, UK, and Europe. The international expansion playbook is inside Accelerate.
No Fluff
No filler content. No 40-hour courses padded with theory. Every module is something Fraser has personally done and would do again.
Results Guarantee
Complete the program, hit every milestone with Fraser's sign-off, and still don't get the result — we refund 100%. Ignite: first sale in 6 months. Accelerate: $1M in 12 months.
Direct Access
Accelerate students get monthly live Q&A sessions directly with Fraser. Capital applicants get one-on-one time from day one.
Your idea
starts here.
Pick the path that matches where you are right now. Every successful business started with the decision to begin.